During a 2023 survey in Brazil, 80 percent of responding parents and guardians of male children aged nine to 17 reported telling them not to see some types of online ads. Among female children, that share stood at 76 percent. Furthermore, among adults responsible for female kids and adolescents, 59 percent said they stood nearby while they saw online advertisements, and 32 percent stated using filters or settings to restrict their contact with those ads. Among parents of male children, those shares stood at 48 and 25 percent, respectively. According to the same study, nearly 50 percent of online children in Brazil accessed ads inappropriate for their age.
Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender
Characteristic
Female
Male
Tell them not to see some types of online ads
76%
80%
Explain the purpose of the ads they see online
75%
80%
Talk about the ads they see online
79%
75%
Stand nearby while they see online ads
59%
48%
Use filters or settings to restrict their contact with online ads
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CETIC. (October 25, 2023). Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/
CETIC. "Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender." Chart. October 25, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/
CETIC. (2023). Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/
CETIC. "Pieces of Advice Parents or Guardians Gave to Their Children regarding Online Ads in Brazil as of July 2023, by Child's Gender." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/
CETIC, Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender Statista, https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/ (last visited December 04, 2024)
Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's gender [Graph], CETIC, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1379836/advice-parents-children-regarding-online-ads-gender-brazil/