During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found, that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more popular among women within these two groups, at 43 and 40 percent.
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Morning Consult. (November 5, 2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019." Chart. November 5, 2019. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. (2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019. Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite Sites and Platforms Used to Follow Influencers According to Gen Z and Millennial Internet Users in The United States as of September 2019." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult, Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 Statista, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/ (last visited February 19, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
