U.S. teen and young adult favorite platforms for following influencers 2019

During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found, that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more popular among women within these two groups, at 43 and 40 percent.

Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019

Gen Z menGen Z womenMillennial menMillennial women
YouTube53%42%41%27%
Instagram34%43%25%40%
Snapchat5%3%2%2%
Twitter3%2%7%2%
Facebook1%3%19%26%
TikTok1%3%1%1%
Twitch0%0%4%0%
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Source

Release date

November 2019

Region

United States

Survey time period

September 2019

Number of respondents

2,200 respondents

Age group

13 to 38 years

Method of interview

Online interview

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