During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found, that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more popular among women within these two groups, at 43 and 40 percent.
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019
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Morning Consult. (November 5, 2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019." Chart. November 5, 2019. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. (2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite Sites and Platforms Used to Follow Influencers According to Gen Z and Millennial Internet Users in The United States as of September 2019." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult, Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 Statista, https://www.statista.com/statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/ (last visited May 28, 2022)
