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Ad blocker users in the Nordics 2020, by country and gender

Ad-blocking software was more common among men than women in the Nordic countries. The largest share of users were recorded in Sweden, where 38 percent of male and 26 percent of female respondents were using ad-blockers in 2020.

Share of individuals who used ad blocking software in the Nordics in 2020, by country and gender

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Statistics on "Digital advertising in the Nordics"

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