North America: digital advertising revenue growth 2018-2027

The ad spending growth in the digital advertising market in North America was forecast to continuously decrease between 2023 and 2027 by in total four percentage points. The revenue growth is estimated to amount to 7.12 percent in 2027.Find further information concerning the digital advertising market by looking at key market indicators in further countries. Here you can find its ad spending in North America and average ad spending per internet user (ARPU) in the Netherlands.

Revenue growth of the digital advertising market in North America from 2018 to 2027

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includes banners and video ads, advertising in search engines and social media networks, online classifieds; does not include e-mail marketing, audio ads, influencer marketing or sponsorships, products placement, commission-based affiliate systems

Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

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