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Digital ad spend growth in North America 2018-2025

Change in digital advertising spending in North America from 2018 to 2025

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Sources

Special properties

includes banners and video ads, advertising in search engines and social media networks, online classifieds; does not include e-mail marketing, audio ads, influencer marketing or sponsorships, products placement, commission-based affiliate systems

Supplementary notes

* Forecast.
Digital advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the digital advertising market is segmented into desktop and mobile advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Digital advertising in North America"

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