Online share of discounted products 2022, by category

Published by
Stephanie Chevalier,
Jan 18, 2024
In 2022, apparel and accessories was the category with the largest percentage of discounted products advertised by online retailers around the world at nearly 37 percent. Second on the list was health and beauty products with more than 33 percent, followed closely by furniture.

Share of discounted products advertised by online retailers worldwide in 2022, by category

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Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States.

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