Ranking of Chinese global home appliance brands according to BrandZ 2019

This graph shows the leading Chinese global home appliance brand builders as of 2019. According to BrandZ ranking, Hisense, one of the largest TV producers in the world, received 825 brand power scores during the survey period and toped the Chinese global household appliance brand builder list.

Leading Chinese global home appliance product brand builders as of 2019 (in BrandZ brand power scores)*

Brand power in BrandZ scores
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Sources

Release date

March 2019

Region

China

Survey time period

2019

Supplementary notes

*To create the top Chinese global brand builders ranking list, 4-step methodology was created:
1. Seven country markets with substantial future export potential were selected, and 12 product categories in which Chinese brands are active overseas were identified.
2. Initial 203 Chinese brands were selected and then filtered to include only those with relatively high awareness and consideration scores. This exercise yielded 120 Chinese brands. The Chinese brands met two eligibility criteria: each brand was originally created by a mainland China enterprise and each brand derives a portion of revenue from overseas business.
3. Three ingredients of Brand Power were calculated: Meaningful (meeting functional and emotional needs in relevant ways); Different (being distinctive or trend setting); and Salient (coming easily to mind in a buying situation). Brand Power is a BrandZ metric of brand equity, the predisposition of consumers to choose a particular brand.
4. The levels of awareness and consideration were leveraged to adjust for the impact that variations of category size and market competition have on the Brand Power scores of the 120 Chinese brands.

The source does not provide the exact date of survey.

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