Product placement revenue worldwide 2021, by medium

Published by
J. G. Navarro,
Jan 18, 2024
In 2021, product placement revenue worldwide stood at nearly 23 billion U.S. dollars, out of which more than 16 million was invested in TV. Film accounted for roughly 2.8 billion and digital media for approximately two billion.

Product placement revenue in selected media worldwide in 2021 (in billion U.S. dollars)

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Release date

August 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Numbers have been rounded.

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Product placement worldwideOutdoor advertising worldwideCTV advertising in the U.S.TV advertising in EuropeNetflix advertising
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