During a 2022 survey, approximately 57 percent of responding senior marketing managers who used TV advertisements and commercials reported turning to product placement to provide additional reach to TV ad spending. A year earlier, the share fell behind 28 percent.
Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022
among senior marketing managers or people occupying positions above with direct responsibility for marketing spending and innovation at their companies
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MediaPost. (August 17, 2023). Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. "Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022." Chart. August 17, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. (2023). Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. "Percentage of Marketers Using Tv Advertisements and Commercials to Whom Product Placement Provided Incremental Reach to Tv Ad Spending in The United States in 2021 and 2022." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost, Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/ (last visited December 03, 2024)
Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 [Graph], MediaPost, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
