Consumer preference for TV product placement over commercial breaks in the U.S. 2023

Published by
J. G. Navarro,
Aug 24, 2023
During an April 2023 survey among consumers in the United States, over half (or 52 percent) somewhat or strongly agreed that they would rather watch a TV program containing product placement than a TV program with traditional commercial breaks. Less than 15 percent disagreed. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.

Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023

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Source

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Release date

August 2023

Region

United States

Survey time period

April 2023

Number of respondents

734 respondents

Special properties

excluding consumers working in marketing and advertising

Supplementary notes

The source does not specify the survey type or the age of the respondents.

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