Change in global advertising spending between 2015 and 2018, by medium (in billion U.S. dollars)

This statistic displays a forecast of the change in the advertising spending worldwide between 2015 and 2018, by medium. ZenithOptimedia projected mobile internet spending would grow by 81.27 billion U.S. dollars in the presented period.

Exclusive Premium statistic

You need a Premium membership to access this statistic.
Advantages of our Premium Account:

  • Immediate access to our full Premium database
  • Save time! Easy to include in your presentations
  • Credible data! Over 18,000 data sources

With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista
Premium Account
Instant access
to all statistics
Download as XLS, PNG
and PDF
$588 per year*
 Growth in billion U.S. dollars
Mobile internet -
TV -
Outdoor -
Radio -
Cinema -
Magazines -
Newspapers -
Desktop internet -
Source information for logged in users only.
Show our solutions
You may also be interested in...
Show more
Market Analytics
Recent Statistics
Related market forecasts
Recommended studies and dossiers

Find the proper statistic fast and easy: