In 2023, TV alone accounted for over three-quarters – or 75.4 percent – of product placement spending in the United States. Film and digital media followed with shares of 15.3 and four percent, respectively. U.S. product placement revenue surpassed 16.5 billion U.S. dollars that year.
Distribution of product placement spending in the United States in 2023, by channel
Characteristic
Share of product placement spending
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (August 20, 2024). Distribution of product placement spending in the United States in 2023, by channel [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. "Distribution of product placement spending in the United States in 2023, by channel." Chart. August 20, 2024. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. (2024). Distribution of product placement spending in the United States in 2023, by channel. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. "Distribution of Product Placement Spending in The United States in 2023, by Channel." Statista, Statista Inc., 20 Aug 2024, https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista, Distribution of product placement spending in the United States in 2023, by channel Statista, https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/ (last visited September 18, 2024)
Distribution of product placement spending in the United States in 2023, by channel [Graph], Statista, August 20, 2024. [Online]. Available: https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
