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Distribution of global advertising spending in 2020, by media

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Distribution of global advertising spending 2020, by media This statistic presents a forecast of the distribution of global advertising expenditure by media in 2020. The newspaper advertising is expected to account for 7.15 percent of all ad spending in 2020.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly four billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately five billion U.S. dollars by the end of 2021, when the revenue is expected to reach 75.2 billion.

Studies demonstrate, that on a daily basis TV accounted for 38 percent of time Americans spent with media in 2016, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 56 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 63 percent of Americans surveyed .

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Description Source More information
This statistic presents a forecast of the distribution of global advertising expenditure by media in 2020. The newspaper advertising is expected to account for 7.15 percent of all ad spending in 2020.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly four billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately five billion U.S. dollars by the end of 2021, when the revenue is expected to reach 75.2 billion.

Studies demonstrate, that on a daily basis TV accounted for 38 percent of time Americans spent with media in 2016, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 56 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 63 percent of Americans surveyed .

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Release date
July 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
June 2018
Special properties
forecast; current prices

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