Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Distribution of global advertising spending in 2020, by media

Exclusive Premium Statistic

Distribution of global advertising spending 2020, by media This statistic presents a forecast of the distribution of global advertising expenditure by media in 2020. The newspaper advertising is expected to account for 7.5 percent of all ad spending in 2020.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly 4 billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately 10 billion U.S. dollars by the end of 2019, when the revenue is expected to reach 81 billion.

Studies demonstrate, that on a daily basis TV accounted for 36 percent of time Americans spent with media in 2015, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 56 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 65 percent of Americans surveyed .

Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Loading statistic...
Share of advertising spending
--
--
--
--
--
--
--
Share of advertising spending
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents a forecast of the distribution of global advertising expenditure by media in 2020. The newspaper advertising is expected to account for 7.5 percent of all ad spending in 2020.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly 4 billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately 10 billion U.S. dollars by the end of 2019, when the revenue is expected to reach 81 billion.

Studies demonstrate, that on a daily basis TV accounted for 36 percent of time Americans spent with media in 2015, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 56 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 65 percent of Americans surveyed .

Show more
Release date
December 2017
Region
Worldwide
Survey time period
December 2017
Special properties
forecast; current prices

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Advertising in the United Kingdom (UK)"

  • Market overview
The most important statistics
  • Traditional media
  • Digital media
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar