Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Distribution of global advertising spending 2021, by media

Distribution of global advertising spending in 2021, by media

Distribution of global advertising spending 2021, by media This statistic presents a forecast of the distribution of global advertising expenditure by media in 2021. In 2021, newspaper advertising is expected to account for 6.53 percent of all ad spending worldwide.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly four billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately five billion U.S. dollars by the end of 2021, when the revenue is expected to reach 75.2 billion.

Studies demonstrate, that on a daily basis TV accounted for 36 percent of time Americans spent with media in 2017, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 29 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 63 percent of Americans surveyed .

Show more

Distribution of global advertising spending in 2021, by media

Share of advertising spending
--
--
--
--
--
--
--
Share of advertising spending
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents a forecast of the distribution of global advertising expenditure by media in 2021. In 2021, newspaper advertising is expected to account for 6.53 percent of all ad spending worldwide.
TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly four billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately five billion U.S. dollars by the end of 2021, when the revenue is expected to reach 75.2 billion.

Studies demonstrate, that on a daily basis TV accounted for 36 percent of time Americans spent with media in 2017, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 29 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 63 percent of Americans surveyed .

Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising worldwide
Advertising worldwide

All Information
in one Presentation

Advertising worldwide

Everything On "Advertising worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising worldwide"
  • Overview
The most important statistics
  • Print media
  • Broadcast media
  • Out of home
  • Digital
  • Mobile
  • Other media & ad types
  • Agencies
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.