Distribution of global advertising expenditure in 2019, by media

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Market share
Television32.7%
Mobile internet26.7%
Desktop internet14.7%
Newspapers8.5%
Outdoor6.4%
Radio5.8%
Magazines4.5%
Cinema0.7%
© Statista 2017

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About This Statistic

This statistic presents a forecast of the distribution of global advertising expenditure by media in 2019. The desktop internet's share is expected to make up 14.7 percent of all ad spending in 2019.


TV advertising - additional information

Despite the growing popularity of the digital channels, among both the consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to certain sources, television advertising expenditure in the United States will grow by nearly 4 billion U.S. dollars between 2013 and 2015. Furthermore, projections for TV advertising revenue show an increase of approximately 10 billion U.S. dollars by the end of 2019, when the revenue is expected to reach 81 billion.

Studies demonstrate, that on a daily basis TV accounted for 36 percent of time Americans spent with media in 2015, and at the same time it represented 39 percent of advertising spending. In terms of advertising consumption opportunities, even the online population spends a significant amount of their time watching traditional TV. In a typical week in 2014, 73 percent of surveyed consumers aged between 35 and 58 years spent more than four hours watching TV on a TV, which involved a considerable amount of advertising time exposure.

How effective is TV advertising? Having a choice between various media types, 56 percent of consumers in the United States reported that they often investigated or even purchased a product advertised on local TV news. And even though the greatest influence on consumer’s buying decision comes from friends’ recommendations, TV ads were mentioned as the second most influential source by 65 percent of Americans surveyed .

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