In 2022, global product placement spending was forecast to increase by over 14 percent year on year. A year earlier, the expenditure rose by 12.3 percent. In 2021, roughly two billion U.S. dollars were invested in product placement in digital media, however, TV remains the leading medium for this type of advertising.
Growth rate of product placement spending worldwide in 2021 and 2022
Characteristic
Growth rate
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MarketingCharts. (September 2, 2022). Growth rate of product placement spending worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/
MarketingCharts. "Growth rate of product placement spending worldwide in 2021 and 2022." Chart. September 2, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/
MarketingCharts. (2022). Growth rate of product placement spending worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/
MarketingCharts. "Growth Rate of Product Placement Spending Worldwide in 2021 and 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/
MarketingCharts, Growth rate of product placement spending worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/ (last visited September 01, 2024)
Growth rate of product placement spending worldwide in 2021 and 2022 [Graph], MarketingCharts, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1325450/product-placement-spending-growth-rate/