Consumers on brands' websites due to TV or film product placement in the U.S. 2023

Published by
J. G. Navarro,
Aug 24, 2023
During an April 2023 study among consumers in the United States, almost one-third (or 32 percent) of respondents reported visiting a brand's website after spotting it in a TV program or film product placement throughout the six months preceding the survey. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.

Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023

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Sources

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Release date

August 2023

Region

United States

Survey time period

April 2023

Number of respondents

656 respondents

Special properties

excluding consumers working in marketing and advertising

Supplementary notes

* Statista calculated the figure based on the source's data.

The source does not specify the survey type or the age of the respondents.

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Advertising overview

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Product placement overview

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Media segments

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Product placement in films & series

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Marketers' perspective

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Consumer perception

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Topics

Product placement worldwideOutdoor advertising worldwideCTV advertising in the U.S.TV advertising in EuropeNetflix advertising
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