According to a survey about product placement conducted among consumers worldwide in March 2022, 47 percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by 35 percent of respondents citing car brands, and 32 percent mentioning clothing and food brands.
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category
*The source states that the sample size was between 514 and 2,036 for each one of the 18 markets where the survey was conducted; the overall sample size was not specified.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 4, 2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category ." Chart. May 4, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. (2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category . Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of Consumers Deeming Product Placement in Video Games to Be Effective Worldwide as of March 2022, by Category ." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov, Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category Statista, https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/ (last visited November 09, 2024)
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph], YouGov, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
