Consumers finding video game product placements effective worldwide 2022, by category

Published by
J. G. Navarro,
Oct 26, 2023
According to a survey about product placement conducted among consumers worldwide in March 2022, 47 percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by 35 percent of respondents citing car brands, and 32 percent mentioning clothing and food brands.

Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category

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Release date

May 2022

Region

Worldwide

Survey time period

March 2022

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The source states that the sample size was between 514 and 2,036 for each one of the 18 markets where the survey was conducted; the overall sample size was not specified.

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