Emotional vs rational loyalty programs in Europe 2022

Published by Statista Research Department, Aug 31, 2023
During an early 2022 survey conducted among loyalty program decision-makers in Europe, 15.6 percent of respondents classified their program as more emotional than rational. On the other hand, 84.4 percent described theirs as rational.

Distribution of loyalty programs in Europe as of March 2022, by type

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Source

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Release date

April 2022

Region

Europe

Survey time period

September 9 to October 9, 2021; February and March 2022

Number of respondents

117 respondents

Special properties

among loyalty program decision-makers

Method of interview

Questionnaire

Citation formats
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