Online ad spend share in China 2023, by platform

Share of internet media ad spending* in China in September 2023, by internet platform

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Release date

December 2023



Survey time period

September 2023

Special properties

based on estimated ad spending

Supplementary notes

* Only included the ad placements on internet media. Ad formats such as search ads, live streaming, retail media, soft placement, naming rights on variety shows, sponsorships, and OTT ads were excluded.
** Refers to news feed ads, excluding search ads.

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