Reasons for clicking on social media ads China 2023

Reasons for clicking on advertisements on social media platforms in China as of July 2023

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Release date

August 2023



Survey time period

July 13 to July 31, 2023

Number of respondents

8,312 respondents

Age group

16 years and older

Special properties

among those who are interested in viewing social media ads

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

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