Reasons for clicking on social media ads China 2023

Published by
Lai Lin Thomala,
Aug 15, 2023
Internet users in China were more likely to click on social media ads that are entertaining, as confirmed by over two-thirds of respondents in a survey conducted by Rakuten Insight in China in July 2023. One in five respondents interacted with advertisements on social media platforms out of pure curiosity.

Reasons for clicking on advertisements on social media platforms in China as of July 2023

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Release date

August 2023

Region

China

Survey time period

July 13 to July 31, 2023

Number of respondents

8,312 respondents

Age group

16 years and older

Special properties

among those who are interested in viewing social media ads

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

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Statistics on " Social media marketing in China "

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Overview

6

Advertisers & marketers

7

Social media platforms

7

Social media users

6

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Topics

Social media marketing in ChinaSocial media advertising and marketing worldwideVideo advertising and marketing worldwideContent marketingMarketing technology
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