According to a survey on social marketing in China conducted in late 2022, around 24 percent of new advertisers would increase their social marketing spending by more than 30 percent in 2023, compared to 21 percent among mature advertisers . About 80 percent of the surveyed newcomers would increase their social marketing budget in 2023.
Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type
Characteristic
Mature advertisers
New advertisers
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & NetEase, & China Advertising Association. (January 18, 2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, und NetEase, und China Advertising Association. "Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type." Chart. January 18, 2023. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, NetEase, China Advertising Association. (2023). Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems, and NetEase, and China Advertising Association. "Expected Social Marketing Budget Change for 2023 in China as of November 2022, by Advertiser Type." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
Miaozhen Systems & NetEase & China Advertising Association, Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type Statista, https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/ (last visited September 10, 2024)
Expected social marketing budget change for 2023 in China as of November 2022, by advertiser type [Graph], Miaozhen Systems, & NetEase, & China Advertising Association, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1307811/china-social-marketing-budget-change-by-advertiser-type/
