Influence of social media ads in purchases in China 2023

Published by
Lai Lin Thomala,
Aug 15, 2023
A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a significant impact on purchase decisions in China. Only four percent of respondents had not purchased an item after seeing social media ads.

Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023

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Release date

August 2023

Region

China

Survey time period

July 13 to July 31, 2023

Number of respondents

8,313 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

Total may not sum up to 100 percent due to rounding.

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Overview

5

Advertisers & marketers

7

Social media platforms

6

Social media users

8

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Topics

Social media marketing in ChinaSocial media advertising and marketing worldwideLuxury marketing in ChinaVideo advertising and marketing worldwideContent marketing
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