Quarterly conversion rates of luxury apparel & handbag e-commerce worldwide 2021-2023

Published by
L. Yltävä,
Oct 23, 2023
Worldwide, the quarterly online shopping conversion rate for luxury products varied from 2021 to 2023. Between the last quarter of 2021 and the third quarter of 2023, the conversion rate for luxury apparel fluctuated between one and 0.9 percent. For luxury handbags, the pattern was similar, with a conversion rate starting at 0.7 percent at the end of 2021. The percentage then fell down to 0.4 by the third quarter of 2022. It then rose to 0.6 percent in the second quarter of 2023.

Online shopping conversion rate of luxury apparel and handbags worldwide from 4th quarter 2021 to 2nd quarter 2023

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Release date

September 2023

Region

Worldwide

Survey time period

Q4 2021 to Q2 2023

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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