Market size of online micro-series in China 2020-2027
In this fast-paced and content-driven digital time, micro-dramas have a meteoric rise in China. Often presented in a vertical screen format and hosted on social media apps, these super short series deliver captivating storylines by episodes ranging from two to ten minutes. In 2023, the market size of Chinese micro-dramas expanded by more than three times within a year to reach 37 billion yuan.