In 2019, the short video advertising revenue reached nearly 80 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 36 percent by 2022. Douyin and Kuaishou are among the largest short video platforms in the country.
Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022 (in billion yuan)
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iResearch. (July 9, 2020). Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022 (in billion yuan) [Graph]. In Statista. Retrieved March 09, 2021, from https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022 (in billion yuan)." Chart. July 9, 2020. Statista. Accessed March 09, 2021. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. (2020). Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022 (in billion yuan). Statista. Statista Inc.. Accessed: March 09, 2021. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual Revenue of Short Video Advertising Market in China from 2016 to 2019 with a Forecast until 2022 (in Billion Yuan)." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch, Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022 (in billion yuan) Statista, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/ (last visited March 09, 2021)