In 2020, the short video ad revenue reached nearly 134 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.
Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
iResearch. (September 14, 2021). Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan) [Graph]. In Statista. Retrieved October 01, 2022, from https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan)." Chart. September 14, 2021. Statista. Accessed October 01, 2022. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. (2021). Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: October 01, 2022. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual Revenue of Short Video Advertising Market in China from 2016 to 2020 with a Forecast until 2023 (in Billion Yuan)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch, Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/ (last visited October 01, 2022)
