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Short-form video advertising revenue in China 2016-2022

In 2019, the short video advertising revenue reached nearly 80 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 36 percent by 2022. Douyin and Kuaishou are among the largest short video platforms in the country.

Annual revenue of short video advertising market in China from 2016 to 2019 with a forecast until 2022

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Source

Release date

July 2020

Region

China

Survey time period

2016 to 2019

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020).

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Statistics on "Advertising in China"

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