Top methods for purchasing DOOH campaigns according to marketers in Germany 2024

Published by Statista Research Department, Nov 9, 2024

During a survey among marketers in Germany published in the second half of 2024, approximately 52 percent reported usually or always purchasing campaigns through direct buys only. Around 48 percent of marketers stated campaigns through 
programmatic buys only, while 47 percent relied on campaigns with a mix of direct 
and programmatic buys.

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Germany as of August 2024

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Sources

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Release date

September 2024

Region

Germany

Survey time period

as of August 13, 2024

Number of respondents

200 respondents

Special properties

"usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

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Overview

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