In 2022, spending on desktop advertising in Germany stood at 2.77 billion euros, down 7.6 percent from 2.99 billion a year earlier. Desktop accounts for approximately 62 percent of digital ad spend in the Western European country.
Desktop advertising spending in Germany from 2020 to 2022 (in billion euros)
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Statistics on Digital advertising in Germany
Overview
8
- Premium Statistic Online advertising expenditure in Germany 2006-2021
- Premium Statistic Digital ad spend in Europe 2021, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2021
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Digital share of ad spend in Germany 2020-2021
- Premium Statistic Digital ad spend per capita in Germany 2020-2021
- Premium Statistic Necessity of using new digital media in advertising worldwide 2022, by country
- Premium Statistic Opinions on digital ad market growth in Germany for 2023
Formats
7
- Premium Statistic Digital marketing spend in Germany 2021, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2022
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Search ad spend in Germany 2020-2021
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Digital audio ad spending in Germany 2018-2022
- Premium Statistic Podcast ad spend in Germany 2019-2022
Desktop & mobile
4
Programmatic
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic RTB transfers of German consumer data 2021, by company
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2022
Consumer insights
5
- Premium Statistic Attitudes towards online advertising in Germany 2022
- Premium Statistic Share of internet users that clicked on online ads in Germany 2021
- Premium Statistic Online ad effectiveness in Germany 2021
- Premium Statistic Effectiveness of online ad targeting in Germany 2021
- Premium Statistic Role of sponsored ads in brand & product discovery in Germany 2021
Further related statistics
16
- Search ad spend growth in Europe 2020, by country
- Italy: most risky video content for brand safety 2018, by type and device
- Advertising market share of the automobile market in Germany 2007-2013, by ad media
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Survey: gross advertising expenditure development by product sector in Germany 2021
- Multi-screen PC advertising formats in Canada 2014
- Gross advertising expenditure of the above-the-line media in Germany 2021-2022
- Italy: most risky display content for brand safety 2018, by type and device
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Digital ad spend in Puerto Rico 2021, by device
- Consumer goods manufacturers with the highest advertising spendings in Germany 2014
- Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Leading desktop operating systems in Hungary 2022, by market share
- Spain: market share of search engines 2022
- Leading desktop Windows versions in Hungary 2022, by market share
Further Content: You might find this interesting as well
Statistics
- Search ad spend growth in Europe 2020, by country
- Italy: most risky video content for brand safety 2018, by type and device
- Advertising market share of the automobile market in Germany 2007-2013, by ad media
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Survey: gross advertising expenditure development by product sector in Germany 2021
- Multi-screen PC advertising formats in Canada 2014
- Gross advertising expenditure of the above-the-line media in Germany 2021-2022
- Italy: most risky display content for brand safety 2018, by type and device
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Digital ad spend in Puerto Rico 2021, by device
- Consumer goods manufacturers with the highest advertising spendings in Germany 2014
- Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Leading desktop operating systems in Hungary 2022, by market share
- Spain: market share of search engines 2022
- Leading desktop Windows versions in Hungary 2022, by market share
RMS. (January 18, 2023). Desktop advertising spending in Germany from 2020 to 2022 (in billion euros) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. "Desktop advertising spending in Germany from 2020 to 2022 (in billion euros)." Chart. January 18, 2023. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. (2023). Desktop advertising spending in Germany from 2020 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. "Desktop Advertising Spending in Germany from 2020 to 2022 (in Billion Euros)." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS, Desktop advertising spending in Germany from 2020 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/ (last visited March 23, 2023)
Desktop advertising spending in Germany from 2020 to 2022 (in billion euros) [Graph], RMS, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/