In 2021, digital advertising accounted for 12.2 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 44.6 percent and 14.3 percent, respectively.
Share of digital in advertising spending in Germany in 2020 and 2021
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Statista. (January 18, 2022). Share of digital in advertising spending in Germany in 2020 and 2021 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of digital in advertising spending in Germany in 2020 and 2021." Chart. January 18, 2022. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. (2022). Share of digital in advertising spending in Germany in 2020 and 2021. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of Digital in Advertising Spending in Germany in 2020 and 2021." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista, Share of digital in advertising spending in Germany in 2020 and 2021 Statista, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/ (last visited May 22, 2022)