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Digital share of ad spend in Germany 2020-2021

Published by Statista Research Department, May 17, 2022
In 2021, digital advertising accounted for 12.2 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 44.6 percent and 14.3 percent, respectively.

Share of digital in advertising spending in Germany in 2020 and 2021

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Release date

January 2022

Region

Germany

Survey time period

2020 and 2021

Special properties

includes desktop and mobile

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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