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Digital share of ad spend in Germany 2020-2021

Published by Statista Research Department, Mar 16, 2023
In 2022, digital advertising accounted for 12.1 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 46 percent and 14 percent, respectively.

Share of digital in advertising spending in Germany in 2020 and 2021

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Sources

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Release date

January 2023

Region

Germany

Survey time period

2020 and 2021

Special properties

includes desktop and mobile

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Digital advertising in Germany "

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Statistics on Digital advertising in Germany

Overview

8

Formats

7

Desktop & mobile

4

Programmatic

6

Consumer insights

5

Further related statistics

14

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Statistics

Topics

Digital advertising in Western EuropeMobile advertising and marketing in EuropeAdvertising in EuropeDigital advertising in EuropeDigital advertising worldwide
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