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Digital share of advertising spending in Germany 2008-2015

Published by Statista Research Department, Nov 30, 2014
This statistic illustrates the share of advertising spending in Germany spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2009, digital ads accounted for 6 percent of advertising expenditure. As of 2015, digital will account for 14.6 percent of advertising spending in Germany.

Digital advertising share of advertising spending in Germany from 2008 to 2015

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Release date

November 2014

Region

Germany

Survey time period

2008 to November 2014

Supplementary notes

* Forecast
** At current prices.
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.

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