In 2022, digital advertising accounted for 12.1 percent of the total ad spending in Germany. It was the third largest medium in the Western European country. TV and newspapers both received larger shares, with 46 percent and 14 percent, respectively.
Share of digital in advertising spending in Germany in 2020 and 2021
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Statistics on Digital advertising in Germany
Overview
8
- Premium Statistic Online advertising expenditure in Germany 2006-2021
- Premium Statistic Digital ad spend in Europe 2021, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2021
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Digital share of ad spend in Germany 2020-2021
- Premium Statistic Digital ad spend per capita in Germany 2020-2021
- Premium Statistic Necessity of using new digital media in advertising worldwide 2022, by country
- Premium Statistic Opinions on digital ad market growth in Germany for 2023
Formats
7
- Premium Statistic Digital marketing spend in Germany 2021, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2022
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Search ad spend in Germany 2020-2021
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Digital audio ad spending in Germany 2018-2022
- Premium Statistic Podcast ad spend in Germany 2019-2022
Desktop & mobile
4
Programmatic
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic RTB transfers of German consumer data 2021, by company
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2022
Consumer insights
5
- Premium Statistic Attitudes towards online advertising in Germany 2022
- Premium Statistic Share of internet users that clicked on online ads in Germany 2021
- Premium Statistic Online ad effectiveness in Germany 2021
- Premium Statistic Effectiveness of online ad targeting in Germany 2021
- Premium Statistic Role of sponsored ads in brand & product discovery in Germany 2021
Further related statistics
14
- Digital share of advertising spending in Estonia 2008-2015
- Digital advertising expenditure in Russia 2020, by segment
- Digital share of advertising spending in Greece 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of advertising spending in Romania 2008-2015
- Digital share of advertising spending in Austria 2008-2015
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of advertising spending in Switzerland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in the Czech Republic 2008-2015
- Beauty & fashion digital ad spend in the U.S. 2021, by company
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Statistics
- Digital share of advertising spending in Estonia 2008-2015
- Digital advertising expenditure in Russia 2020, by segment
- Digital share of advertising spending in Greece 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of advertising spending in Romania 2008-2015
- Digital share of advertising spending in Austria 2008-2015
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of advertising spending in Switzerland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in the Czech Republic 2008-2015
- Beauty & fashion digital ad spend in the U.S. 2021, by company
Statista. (January 18, 2023). Share of digital in advertising spending in Germany in 2020 and 2021 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of digital in advertising spending in Germany in 2020 and 2021." Chart. January 18, 2023. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. (2023). Share of digital in advertising spending in Germany in 2020 and 2021. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista. "Share of Digital in Advertising Spending in Germany in 2020 and 2021." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/
Statista, Share of digital in advertising spending in Germany in 2020 and 2021 Statista, https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/ (last visited March 27, 2023)
Share of digital in advertising spending in Germany in 2020 and 2021 [Graph], Statista, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/388699/digital-advertising-share-of-ad-spend-in-germany/