A survey conducted during the third quarter of 2023 showed that almost 20 percent of internet users in Japan declined cookies at least some of the time. A somewhat smaller share used an ad blocker for at least some online activities.
Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023
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Other statistics that may interest you Digital advertising in Japan
Overview
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Advertising categories
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Leading companies
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Usage of reporting tools
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Digital advertising audience
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, und We Are Social, und Meltwater. "Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, We Are Social, Meltwater. (2024). Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal, and We Are Social, and Meltwater. "Attitudes regarding Ads and Ad Tracking in Japan as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/
DataReportal & We Are Social & Meltwater, Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/ (last visited May 02, 2024)
Attitudes regarding ads and ad tracking in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1455416/japan-attitudes-regarding-ads-and-ad-tracking/