Share of ad companies who want to implement reporting tools for online ads Japan 2021

Published by Statista Research Department, Sep 23, 2022

A survey conducted in 2021 showed that 9.1 percent of advertising companies in Japan that had not implemented reporting tools for online advertisements were already preparing the implementation of such a tool. While the majority of companies were considering the implementation of reporting tools, more than 39 percent stated that they were not considering it.

Share of advertising companies who want to implement reporting tools for online advertisements in Japan as of August 2021

Characteristic	Share of respondents
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Release date

August 2021

More information

Region

Japan

Survey time period

June to August 2021

Number of respondents

143 respondents

Special properties

among advertising companies that had not implemented reporting tools for online advertisements

Method of interview

Online survey

Supplementary notes

Respondents were asked whether they were considering the implementation of reporting tools for online advertisements.

Values may not add up to 100 percent due to rounding by the source.

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