Leading reporting tools used by advertising companies for online ads Japan 2021

Published by Statista Research Department, Sep 23, 2022
A survey conducted in 2021 showed that 51 percent of advertising companies in Japan collect information on online advertisements via Excel after downloading it from the management panel of each advertising medium. At the same time, almost 40 percent of surveyed companies stated to use a reporting tool from an outside company.

Most common reporting tools used by advertising companies for online advertisements in Japan as of August 2021

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Sources

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Release date

August 2021

Region

Japan

Survey time period

June to August 2021

Number of respondents

253 respondents

Special properties

among advertising companies; multiple answers possible

Method of interview

Online survey

Citation formats
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Statistics on " Digital advertising in Japan "

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Overview

6

Advertising categories

6

Leading companies

6

Usage of reporting tools

4

Digital advertising audience

6

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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