performance-based internet advertising expenditures. The total internet advertising expenditure in Japan during that year reached a value of about 2.71 trillion yen.
Internet advertising medium expenditures in Japan amounted to approximately 2.16 trillion Japanese yen in 2021, which made it the largest type among internet advertising expenditures. Internet advertising medium expenditures include Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen)
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group: global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2011-2020
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2021, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
19
- Digital share of advertising spending in Sweden 2012-2024
- Digital ad spend growth in Germany 2020-2021
- Digital advertising expenditure forecast in Belgium 2008-2019, by type
- Interaction advertising expenditure in Belgium 2012-2024
- Digital advertising expenditure in the Netherlands 2010-2019, by type
- Growth of digital media budgets worldwide 2023, by format
- Digital advertising expenditure in Ukraine 2011-2022
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Share of digital in total advertising spending in Hungary 2019-2021
- Digital ad spend in Argentina 2015-2021
- Digital advertising spending share in Singapore 2008-2015
- Digital advertising spending in China 2008-2015
- Digital advertising spending change in India 2008-2015
- Digital advertising spending in Japan 2008-2015
- Advertising expenditure share in Belarus 2020, by medium
- Argentina: largest digital advertisers among retail stores 2019
- Impact of social media influencers on purchasing in Hong Kong 2020, by gender
- U.S. consumer awareness of online advertising on their tablet 2017
- Paid digital advertising usage in Hungary 2021, by platform
Further Content: You might find this interesting as well
Statistics
- Digital share of advertising spending in Sweden 2012-2024
- Digital ad spend growth in Germany 2020-2021
- Digital advertising expenditure forecast in Belgium 2008-2019, by type
- Interaction advertising expenditure in Belgium 2012-2024
- Digital advertising expenditure in the Netherlands 2010-2019, by type
- Growth of digital media budgets worldwide 2023, by format
- Digital advertising expenditure in Ukraine 2011-2022
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Share of digital in total advertising spending in Hungary 2019-2021
- Digital ad spend in Argentina 2015-2021
- Digital advertising spending share in Singapore 2008-2015
- Digital advertising spending in China 2008-2015
- Digital advertising spending change in India 2008-2015
- Digital advertising spending in Japan 2008-2015
- Advertising expenditure share in Belarus 2020, by medium
- Argentina: largest digital advertisers among retail stores 2019
- Impact of social media influencers on purchasing in Hong Kong 2020, by gender
- U.S. consumer awareness of online advertising on their tablet 2017
- Paid digital advertising usage in Hungary 2021, by platform
Dentsu. (May 26, 2022). Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen)." Chart. May 26, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2022). Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2021, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/ (last visited January 28, 2023)
Internet advertising expenditure in Japan in 2021, by type (in billion Japanese yen) [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/