Online advertising spending in Japan 2019, by type

Internet advertising medium expenditures in Japan amounted to approximately 1.66 trillion Japanese yen in 2019, representing the largest share of internet advertising expenditures. The figure for internet advertising medium expenditures included internet performance-based ad expenditures. The total internet advertising expenditure in Japan during that year reached a value of about 2.1 trillion yen.

Internet advertising expenditure in Japan in 2019, by type

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Source

Release date

March 2020

Region

Japan

Survey time period

2019

Supplementary notes

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.

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Statistics on "Advertising in Japan"

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