Internet advertising medium expenditures in Japan amounted to approximately 1.76 trillion Japanese yen in 2020, representing the largest share of internet advertising expenditures. The figure for internet advertising medium expenditures included performance-based internet advertising expenditures. The total internet advertising expenditure in Japan during that year reached a value of about 2.23 trillion yen.
Internet advertising expenditure in Japan in 2020, by type
(in billion Japanese yen)
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Dentsu. (February 25, 2021). Internet advertising expenditure in Japan in 2020, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet advertising expenditure in Japan in 2020, by type (in billion Japanese yen)." Chart. February 25, 2021. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. (2021). Internet advertising expenditure in Japan in 2020, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu. "Internet Advertising Expenditure in Japan in 2020, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/
Dentsu, Internet advertising expenditure in Japan in 2020, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/692256/japan-online-advertising-spending-by-type/ (last visited January 18, 2022)
