Leading features of reporting tools for online ads among ad companies Japan 2021

Published by Statista Research Department, Sep 23, 2022
A survey conducted in 2021 showed that 80 percent of advertising companies that had implemented reporting tools for online advertisements found the user-friendliness of the tool to be important. About three quarters of surveyed companies mentioned the cost of implementing and using the tool.

Most important features of reporting tools for online advertisements according to advertising companies in Japan as of August 2021

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Release date

August 2021

Region

Japan

Survey time period

June to August 2021

Number of respondents

110 respondents

Special properties

among advertising companies that had implemented reporting tools (either from an outside company or developed in-house) for online advertisements; three answers possible

Method of interview

Online survey

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Statistics on " Digital advertising in Japan "

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Overview

6

Advertising categories

6

Leading companies

6

Usage of reporting tools

4

Digital advertising audience

6

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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