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Expenses on social advertising in Japan 2021, by ad category

Expenditure on social advertising in Japan in 2021, by ad category

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Sources

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Release date

March 2022

Region

Japan

Survey time period

2021

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refers to media (platforms) providing services that enable users to share and exchange information posted by users as content.

Categories:
SNS = SNS platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.

1 Japanese yen equals 0.0077 U.S. dollars or 0.0072 euros as of June 2022.

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