breakdown by ad category shows that social media constituted the largest advertising category during that year.
The expenditure on social advertising in Japan amounted to 764 billion Japanese yen in 2021. A Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen)
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group: global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2011-2020
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2021, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
16
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- Ad spend in the Netherlands 2020, by medium
- Ad spending distribution in China 2021, by medium
- Distribution of ad spend in India 2016-2017, by medium
- Distribution of ad spend in Brazil 2021, by medium
- Advertising spending in the United Kingdom (UK) 2007-2012
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Monthly online ad spending in Germany 2020-2022
- Digital advertising expenditure in Finland 2020-2025
- Online advertising as share of China's total advertising market 2016-2019
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Annual growth of online advertising expenses in Japan 2012-2021
- Digital display advertising year-on-year growth in Germany 2008-2015
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- Online advertising as share of China's total advertising market 2016-2019
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Dentsu. (March 9, 2022). Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen) [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen)." Chart. March 9, 2022. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. (2022). Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen). Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on Social Advertising in Japan from 2018 to 2021 (in Billion Japanese Yen)." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu, Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/ (last visited February 03, 2023)
Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen) [Graph], Dentsu, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/