Expenses on social advertising in Japan 2018-2023

Published by Statista Research Department, Apr 19, 2024
The expenditure on social advertising in Japan amounted to 973.5 billion Japanese yen in 2023. A breakdown by ad category shows that social networking services constituted the largest advertising category during that year.

Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen)

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Sources

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Release date

March 2024

Region

Japan

Survey time period

2018 to 2023

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.

Data prior to 2022 come from previous reporting.

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