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Expenses on social advertising in Japan 2018-2020

Published by Statista Research Department, Jul 2, 2021
The expenditure on social advertising in Japan amounted to almost 569 billion Japanese yen in 2020. A breakdown by ad category showed that social media constituted the largest advertising category during that year.

Expenditure on social advertising in Japan from 2018 to 2020 (in billion Japanese yen)

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Sources

Release date

March 2021

Region

Japan

Survey time period

2018 to 2020

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

1 Japanese yen equals 0.0090 U.S. dollars or 0.0076 euros as of July 2021.

Data prior to 2019 come from previous reporting.

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