Expenses on social advertising in Japan 2018-2021

Published by Statista Research Department, Dec 7, 2022
The expenditure on social advertising in Japan amounted to 764 billion Japanese yen in 2021. A breakdown by ad category shows that social media constituted the largest advertising category during that year.

Expenditure on social advertising in Japan from 2018 to 2021 (in billion Japanese yen)

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Sources

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Release date

March 2022

Region

Japan

Survey time period

2018 to 2021

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

Data prior to 2020 come from previous reporting.

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Statistics on " Digital advertising in Japan "

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Statistics on Digital advertising in Japan

Overview

6

Advertising categories

6

Leading companies

6

Usage of reporting tools

4

Digital advertising audience

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Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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