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Internet advertising expenses in Japan 2011-2020

Published by Statista Research Department, Jun 9, 2021
The internet advertising expenditure in Japan reached a value of 2.23 trillion Japanese yen in 2020, continuing the upward trend observed throughout the surveyed period. Performance-based ad expenditure accounted for more than half of the total internet advertising expenditure during that year.

Internet advertising expenditure in Japan from 2011 to 2020 (in trillion Japanese yen)

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Source

Release date

February 2021

Region

Japan

Survey time period

2011 to 2020

Supplementary notes

*From 2018 onwards, digital advertising carried by traditional media companies was added to the estimates.
**From 2019 onwards, advertising expenditures for merchandise-related EC Platforms were added to the estimates.

1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.
Values have been rounded.

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