Performance-based ad expenditure accounted for about 1.84 trillion yen of the total internet advertising expenditure during that year.
The internet advertising expenditure in Japan reached a value of 2.71 trillion Japanese yen in 2021, continuing the upward trend observed in the recent years. Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Promotional media advertising expenses in Japan 2012-2021
- Internet advertising production costs in Japan 2012-2021
- Advertising expenses annual growth in Japan 2012-2021
- Annual growth of online advertising expenses in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- Satellite TV advertising expenses in Japan 2012-2021
- Digital share of advertising spending in Sweden 2012-2024
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Ad expenses of the hobby and sporting products industry Japan 2012-2021
- Growth in internet advertisement expenditure in MENA 2010-2024
- Ad expenses of the finance and insurance industry Japan 2012-2021
- Ad expenses of the information and communications industry Japan 2012-2021
- Newspaper advertising expenses share Japan 2021, by industry
- Ad expenses of the foodstuffs industry Japan 2012-2021
- Magazine advertising expenses share Japan 2021, by industry
- China's Shanghai Pharmaceuticals marketing and ad spending 2015-2020
- MEO market size in Japan 2019-2025
- Bumble: annual ad spend 2018-2020
- Costumer preferences for communication in stores in the Netherlands 2016
- Preferred communication channels of RIA clients in the U.S. 2018, by generation
Dentsu. (May 26, 2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)." Chart. May 26, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet Advertising Expenditure in Japan from 2012 to 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/ (last visited July 05, 2022)