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Internet ad expenses in Japan 2008-2017
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Internet ad expenses in Japan 2008-2017
Internet advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)
by Statista Research Department,
last edited
Oct 15, 2018
This statistic depicts the internet advertising expenditure in Japan from 2008 to 2017. In 2017, approximately 1.51 trillion Japanese yen were spent on internet ads, representing an increase from about 1.31 trillion yen in the previous year.
Internet advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)
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by Statista Research Department,
last edited
Oct 15, 2018
This statistic depicts the internet advertising expenditure in Japan from 2008 to 2017. In 2017, approximately 1.51 trillion Japanese yen were spent on internet ads, representing an increase from about 1.31 trillion yen in the previous year.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
- Region
- Japan
- Survey time period
- 2008 to 2017
- Supplementary notes
-
1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euro as of September 2018.
Values have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- Japan
- Survey time period
- 2008 to 2017
- Supplementary notes
-
1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euro as of September 2018.
Values have been rounded.
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Advertising in Japan
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Everything On "Advertising in Japan" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Advertising in Japan"
- Overview
The most important statistics
- Distribution of advertising spending worldwide in 2018, by mediumGlobal ad spend distribution 2018, by medium
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100 WARC Creative: most creative advertising markets 2018
- Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2014 to 2018Ad spend as GDP share Japan 2014-2018
- Print media
The most important statistics
- Magazine advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)Magazine advertising spending in Japan 2009-2018
- Newspaper advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)Newspaper advertising spending in Japan 2009-2018
- Distribution of newspaper advertising expenses in Japan in 2017, by industryJapanese advertising expenditure share newspaper 2017, by industry
- Percentage of newspaper space used for advertising in Japan from 2008 to 2017Advertising to editorial ratio of newspapers in Japan 2008-2017
- Magazine advertising expenses in Japan in 2017, by industry (in billion Japanese yen)Japanese advertising expenditure magazines 2017, by industry
- Broadcast
The most important statistics
- Television advertising expenditure in Japan from 2012 to 2017 (in trillion Japanese yen)*TV ad expenses in Japan 2012-2017
- Terrestrial TV advertising expenses in Japan in 2017, by industry (in billion Japanese yen)Japanese advertising expenditure terrestrial TV 2017, by industry
- Radio advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)Radio advertising spending in Japan 2009-2018
- Distribution of radio advertising expenses in Japan in 2017, by industryJapanese advertising expenditure share radio 2017, by industry
- Digital and online media
The most important statistics
- Digital advertising spending in Japan from 2012 to 2018 (in billion U.S. dollars)Japan: digital ad spend 2012-2018
- Digital advertising spending per internet user in Japan from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Japan 2010-2016
- Share of mobile internet in digital advertising spending in Japan from 2012 to 2018Share of mobile in digital ad spend in Japan 2012-2018
- Internet advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)Internet ad expenses in Japan 2008-2017
- Production cost of internet advertisements in Japan from 2008 to 2017 (in billion Japanese yen)Internet ad production expenses in Japan 2008-2017
- Online video advertising spending in Japan from 2017 to 2024, by device (in billion Japanese yen)Digital video ad spend Japan 2017-2024, by device
- Major advertising agencies
The most important statistics
- Leading advertising agencies in Japan in fiscal year 2018, by net sales (in billion Japanese yen)Major ad agencies Japan FY 2018, by sales revenue
- Turnover of Dentsu Inc. from 2014 to 2018 (in trillion Japanese yen)*Dentsu's global net sales 2014-2018
- Gross billings of Hakuhodo DY Holdings Inc. from fiscal year 2008 to 2017 (in trillion Japanese yen)Hakuhodo's gross sales FY 2008-2017
- Net sales of CyberAgent, Inc. from fiscal year 2014 to 2018 (in billion Japanese yen)CyberAgent's net sales FY 2014-2018
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- Terrestrial TV ad expenses in Japan 2008-2017
- Satellite TV ad expenses in Japan 2008-2017
- Japanese ad spend transportation and leisure industry 2008-2017
- Japanese ad spend hobby and sporting products industry 2008-2017
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- Growth in internet advertisement expenditure in MENA 2010-2021
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Statistics on "Advertising in Japan"
- Distribution of advertising spending worldwide in 2018, by medium
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
- Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2014 to 2018
- Magazine advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)
- Newspaper advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)
- Distribution of newspaper advertising expenses in Japan in 2017, by industry
- Percentage of newspaper space used for advertising in Japan from 2008 to 2017
- Magazine advertising expenses in Japan in 2017, by industry (in billion Japanese yen)
- Television advertising expenditure in Japan from 2012 to 2017 (in trillion Japanese yen)*
- Terrestrial TV advertising expenses in Japan in 2017, by industry (in billion Japanese yen)
- Radio advertising expenditure in Japan from 2009 to 2018 (in billion Japanese yen)
- Distribution of radio advertising expenses in Japan in 2017, by industry
- Digital advertising spending in Japan from 2012 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Japan from 2010 to 2016 (in U.S. dollars)
- Share of mobile internet in digital advertising spending in Japan from 2012 to 2018
- Internet advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)
- Production cost of internet advertisements in Japan from 2008 to 2017 (in billion Japanese yen)
- Online video advertising spending in Japan from 2017 to 2024, by device (in billion Japanese yen)
- Leading advertising agencies in Japan in fiscal year 2018, by net sales (in billion Japanese yen)
- Turnover of Dentsu Inc. from 2014 to 2018 (in trillion Japanese yen)*
- Gross billings of Hakuhodo DY Holdings Inc. from fiscal year 2008 to 2017 (in trillion Japanese yen)
- Net sales of CyberAgent, Inc. from fiscal year 2014 to 2018 (in billion Japanese yen)
- Internet performance-based ad expenditure in Japan from 2010 to 2017 (in billion Japanese yen)
- Sales promotion-related media advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)
- Newspaper advertising expenditure in Japan from 2008 to 2017 (in billion Japanese yen)
- Magazine advertising expenditure in Japan from 2008 to 2017 (in billion Japanese yen)
- Radio advertising expenditure in Japan from 2008 to 2017 (in billion Japanese yen)
- Year-on-year change of advertising expenses in Japan from 2008 to 2017
- Terrestrial television advertising expenditure in Japan from 2008 to 2017 (in trillion Japanese yen)
- Satellite television advertising expenditure in Japan from 2008 to 2017 (in billion Japanese yen)
- Advertising expenses of the transportation and leisure industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Advertising expenses of the hobby and sporting goods industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Advertising expenses of the service industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Growth in online advertisement expenditure in the Middle East and North Africa from 2010 to 2021
- Advertising expenses of the finance and insurance industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Growth of internet advertising expenditure in the Asia Pacific region from 2010 to 2021
- Advertising expenses of the information and communications industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
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- Which of these statements on online advertising do you agree with?
- Communications from network operators regarding coverage issues in the United Kingdom (UK) as of March 2014, by channel
- Importance of mediums used by companies to communicate with customers across Asia Pacific in 2017
- Annual average amount of ozone over Sapporo in Japan from 2007 to 2016 (in m-atm-cm)*
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