performance-based ad expenditure accounted for more than half of the total internet advertising expenditure during that year.
The internet advertising expenditure in Japan reached a value of approximately 2.1 trillion Japanese yen in 2019, continuing the upward trend of recent years. The Internet advertising expenditure in Japan from 2010 to 2019 (in trillion Japanese yen)
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Dentsu. (March 11, 2020). Internet advertising expenditure in Japan from 2010 to 2019 (in trillion Japanese yen) [Graph]. In Statista. Retrieved January 16, 2021, from https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet advertising expenditure in Japan from 2010 to 2019 (in trillion Japanese yen)." Chart. March 11, 2020. Statista. Accessed January 16, 2021. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2020). Internet advertising expenditure in Japan from 2010 to 2019 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: January 16, 2021. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet Advertising Expenditure in Japan from 2010 to 2019 (in Trillion Japanese Yen)." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet advertising expenditure in Japan from 2010 to 2019 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/ (last visited January 16, 2021)