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Internet ad expenses in Japan 2010-2019

The internet advertising expenditure in Japan reached a value of approximately 2.1 trillion Japanese yen in 2019, continuing the upward trend of recent years. The performance-based ad expenditure accounted for more than half of the total internet advertising expenditure during that year.

Internet advertising expenditure in Japan from 2010 to 2019

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Source

Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Supplementary notes

*From 2018 onwards, digital advertising carried by traditional media companies was added to the estimates.
**From 2019 onwards, advertising expenditures for merchandise-related EC Platforms were added to the estimates.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Values have been rounded.

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Statistics on "Advertising in Japan"

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