breakdown of the expenditure by type shows that expenditures on internet advertising media accounted for by far the largest share, while production costs and merchandise related e-commerce platforms made up a smaller part.
Following a constant upward trend in recent years, the internet advertising expenditure in Japan reached a value of 2.71 trillion Japanese yen in 2021. A Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)
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Dentsu. (May 26, 2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)." Chart. May 26, 2022. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet Advertising Expenditure in Japan from 2012 to 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/ (last visited June 08, 2023)
Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/