Japan: internet advertising spending 2021

Following a constant upward trend in recent years, the internet advertising expenditure in Japan reached a value of 2.71 trillion Japanese yen in 2021. A breakdown of the expenditure by type shows that expenditures on internet advertising media accounted for by far the largest share, while production costs and merchandise related e-commerce platforms made up a smaller part.

Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)

Characteristic	Advertising expenditure in trillion Japanese yen
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Release date

May 2022

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Region

Japan

Survey time period

2012 to 2021

Supplementary notes

*Since 2018, digital advertising carried by traditional media companies has been added to the estimates.
**Since 2019, advertising expenditures for merchandise-related EC Platforms have been added to the estimates.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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