The internet advertising expenditure in Japan reached a value of 2.71 trillion Japanese yen in 2021, continuing the upward trend observed in the recent years. Performance-based ad expenditure accounted for about 1.84 trillion yen of the total internet advertising expenditure during that year.
Internet advertising expenditure in Japan from 2012 to 2021
(in trillion Japanese yen)
*Since 2018, digital advertising carried by traditional media companies has been added to the estimates.
**Since 2019, advertising expenditures for merchandise-related EC Platforms have been added to the estimates.
1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.
Values have been rounded.
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Dentsu. (May 26, 2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)." Chart. May 26, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. (2022). Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu. "Internet Advertising Expenditure in Japan from 2012 to 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/
Dentsu, Internet advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918379/japan-internet-advertising-expenditures/ (last visited July 05, 2022)
