A survey conducted during the third quarter of 2022 showed that more than 47 percent of internet users in Japan visited a brand's website within the past 30 days. An almost equally high share researched brands online before making a purchase.
Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2017-2021
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2022
- Premium Statistic Main channels for online brand research Japan Q3 2022
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2022, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
21
- Internet user engagement with online marketing South Korea Q3 2022, by activity type
- Digital consumer behaviors important for marketing in EMEA 2022
- Engagement with digital marketing in Hong Kong 2022
- Consumer attitudes towards influencers India 2022
- Leading digital consumer engagement tactics worldwide 2022
- Engagement with digital marketing in Taiwan 2021
- YouTube influencer engagement rates worldwide 2022
- TikTok influencer engagement rates worldwide 2021
- Engagement rates among global IG influencers 2018-2021, by profile size
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Instagram influencer engagement rates worldwide 2021
- Engagement rates among Instagram influencers in the UK 2020-2021, by profile size
- Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size
- Engagement rates among Instagram influencers in France 2020-2021, by profile size
- Influencer marketing expenditure in the U.S. 2019-2024
- Green influencers on Instagram in Italy 2022, by engagement rate
- Average engagement rate India 2021, by social media platform
- Brazil: Instagram influencers engagement rate 2021
- Content marketing technologies used worldwide 2022
- Leading digital marketing channels worldwide 2022
- Consumer reactions to brands incorporating UCG in marketing U.S. 2022
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DataReportal, & We Are Social, & Meltwater. (February 9, 2023). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity." Chart. February 9, 2023. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, We Are Social, Meltwater. (2023). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Engage with Digital Marketing in Japan as of 3rd Quarter 2022, by Activity." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal & We Are Social & Meltwater, Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity Statista, https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/ (last visited March 26, 2023)
Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2022, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/