As of 2020, paid search advertising accounted for close to 679 billion Japanese yen of the expenditures on internet advertising media in Japan, making it the largest category in this regard. It was followed by display advertising and video advertising. As a breakdown of the internet advertising expenditure by type showed, the total expenses on internet advertising media during that year amounted to about 1.76 trillion yen.
Expenditure on internet advertising media in Japan in 2020, by category
(in billion Japanese yen)
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Dentsu. (March 10, 2021). Expenditure on internet advertising media in Japan in 2020, by category (in billion Japanese yen) [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on internet advertising media in Japan in 2020, by category (in billion Japanese yen)." Chart. March 10, 2021. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. (2021). Expenditure on internet advertising media in Japan in 2020, by category (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2020, by Category (in Billion Japanese Yen)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu, Expenditure on internet advertising media in Japan in 2020, by category (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/ (last visited January 23, 2022)
