internet advertising expenditure by type shows, the total expenses on internet advertising media during that year amounted to about 2.16 trillion yen.
Paid search advertising accounted for more than 799 billion Japanese yen of the expenditures on internet advertising media in Japan in 2021, making it the largest category in this regard. It was followed by display advertising and video advertising. As a breakdown of the Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen)
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group: global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2011-2020
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2021, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
17
- Advertising spending distribution in Norway 2018, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Advertising spending in Sweden Q1 2015 to Q1 2016
- Year-on-year advertising spending change in Sweden November 2020, by media
- Distribution of advertising spending in Sweden 2021, by medium
- Cumulated advertising spending in Sweden 2020, by media
- Monthly advertising spending in Sweden November 2020, by media
- Charging ways in online advertising market in China 2012
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Ad spending distribution in China 2021, by medium
- Ad spend in the Netherlands 2020, by medium
- Digital display advertising year-on-year growth in Germany 2008-2015
- Annual growth of online advertising expenses in Japan 2012-2021
- Share of total advertising expenditure in Singapore 2018 by media type
- Share of people that would go back to the gym after COVID-19 in Malaysia 2020
- Monthly FMCG spending in urban Vietnam 2017-2021
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Statistics
- Advertising spending distribution in Norway 2018, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Advertising spending in Sweden Q1 2015 to Q1 2016
- Year-on-year advertising spending change in Sweden November 2020, by media
- Distribution of advertising spending in Sweden 2021, by medium
- Cumulated advertising spending in Sweden 2020, by media
- Monthly advertising spending in Sweden November 2020, by media
- Charging ways in online advertising market in China 2012
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Ad spending distribution in China 2021, by medium
- Ad spend in the Netherlands 2020, by medium
- Digital display advertising year-on-year growth in Germany 2008-2015
- Annual growth of online advertising expenses in Japan 2012-2021
- Share of total advertising expenditure in Singapore 2018 by media type
- Share of people that would go back to the gym after COVID-19 in Malaysia 2020
- Monthly FMCG spending in urban Vietnam 2017-2021
Dentsu. (March 9, 2022). Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen) [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen)." Chart. March 9, 2022. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. (2022). Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2021, by Category (in Billion Japanese Yen)." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu, Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/ (last visited January 30, 2023)
Expenditure on internet advertising media in Japan in 2021, by category (in billion Japanese yen) [Graph], Dentsu, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/