Brand awareness and consumer preference differ from vertical to vertical. Between January 2019 and June 2020, branded searches accounted for 45 percent of fashion e-commerce worldwide. In contrast, 98 percent of online shopping traffic in the gifts and flowers segment was unbranded.
Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020
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The source analyzed data from the 10 most popular e-commerce industries: General retailers; Fashion; Consumer electronics; Groceries and food; Health and beauty; Home and garden; Kids’ products; Gifts and flowers; Sport and outdoors; and Pets’ products.
The data from 2,000+ the most visited e-commerce websites globally was collected and analyzed (including data from, among others, US, UK, Australia, Germany, France, Spain, Italy, Russia, Brazil, and Japan).
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Semrush. (July 29, 2020). Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/
Semrush. "Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020." Chart. July 29, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/
Semrush. (2020). Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/
Semrush. "Distribution of Branded and Unbranded E-commerce Traffic in Select Verticals in The United States from January 2019 to June 2020." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/
Semrush, Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020 Statista, https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/ (last visited July 27, 2024)
Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020 [Graph], Semrush, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/203606/branded-and-non-branded-search-referral-shares/
