How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other? (in U.S. dollars)

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The statistic shows the results of a survey among Americans on how much money they plan to spend on Valentine's Day gifts for their spouses or significant others. In 2016, the average amount of money Americans were planning to spend on Valentine's Day gifts for their spouse or significant other was 98.93 U.S. dollars.
Valentine’s Day gifts in the United States – additional information

According to a recent survey conducted in the United States, some 66 percent of those interviewed agreed that consumerism surrounding Valentine's Day has ruined the romance. However, this hasn’t stopped many Americans from celebrating February 14th anyway. In 2015, an estimated 55 percent of Americans made Valentine’s plans and spent an estimated 19 billion U.S. dollars on gifts, about a million U.S. dollars more than in 2008, an average of 96.63 U.S. dollars for their significant other’s gifts alone.

By far the most popular gifts offered on St. Valentine’s in 2015 were flowers, with over 61 percent of men, as well as more than 15 percent of women, planning to buy a bouquet for their loved one. Flowers might be in such demand also because they are quite cheap and readily available, unlike dining out, another popular gift among couples. Valentine’s dinners must however be planned quite well in advance and, depending on how extravagant they are, they can cost quite a pretty penny. In 2015, American couples had Valentine’s dinners worth almost 10 billion U.S. dollars, ate candy worth over 2 billion and took romantic getaways worth 2.6 billion U.S. dollars. Even though 68 percent of surveyed Americans think that Valentine's Day marriage proposals are cliché, some 14 million individuals were either planning to propose or expected to be proposed to on February 14th 2013.
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Release date
January 2016
United States
Survey time period
January 5 to 12, 2016
Number of respondents
Age group
18 years and older
Supplementary notes
* Number of respondents in 2016. The wording of the question might differ slightly from the survey.

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