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How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?

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U.S. holiday shopping webrooming frequency 2015 This statistic presents the share of online shoppers who search and research holiday shopping products online before purchasing them in-store, sorted by frequency. During the July 2015 survey, 71 percent of respondents stated that they often or always researched online before holiday shopping in-store.
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Share of respondents
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Description Source More information
This statistic presents the share of online shoppers who search and research holiday shopping products online before purchasing them in-store, sorted by frequency. During the July 2015 survey, 71 percent of respondents stated that they often or always researched online before holiday shopping in-store.
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Release date
August 2015
Region
United States
Survey time period
June 19 to July 8, 2015
Number of respondents
1,013 respondents
Special properties
consumers who research products online before shopping in-store for holiday season
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding

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