Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017

U.S. convergence of online and offline holiday shopping 2017 The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
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Share of respondents
Research online and visit store to purchase23%
Research online and buy product online42%
Research online, visit store to view product, then return online to purchase10%
Visit a store first, and then purchase online4%
Visit a store and buy product in a store21%
Share of respondents
Research online and visit store to purchase23%
Research online and buy product online42%
Research online, visit store to view product, then return online to purchase10%
Visit a store first, and then purchase online4%
Visit a store and buy product in a store21%

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Description Source More information
The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
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Release date
October 2017
Region
United States
Survey time period
October 11th to 20th, 2017
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: In which of the following ways do you think you'll approach your holiday shopping?

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