Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017

U.S. convergence of online and offline holiday shopping 2017 The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
Show more
Loading statistic...
Share of respondents
Research online and visit store to purchase23%
Research online and buy product online42%
Research online, visit store to view product, then return online to purchase10%
Visit a store first, and then purchase online4%
Visit a store and buy product in a store21%
Share of respondents
Research online and visit store to purchase23%
Research online and buy product online42%
Research online, visit store to view product, then return online to purchase10%
Visit a store first, and then purchase online4%
Visit a store and buy product in a store21%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
Show more
Release date
October 2017
Region
United States
Survey time period
October 11th to 20th, 2017
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: In which of the following ways do you think you'll approach your holiday shopping?

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Holiday season e-commerce in the United States

All Information
in one Presentation

Holiday season e-commerce in the United States

Everything On "Holiday season e-commerce in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Holiday season e-commerce in the United States"

  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News