Christmas shopping: planned purchase times for consumers in the UK 2018

This statistic shows the results of a survey in which consumers in the United Kingdom (UK) were asked when they were planning to do the majority of their Christmas shopping in 2018. November appears to be the key month for Christmas purchases, with 37 percent of respondents expecting to do the majority of their shopping during this month. Only 12 percent of those surveyed plan to do most of their shopping in the week before Christmas.

When do you plan to do the majority of your shopping this Christmas?

Share of respondents
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Release date

November 2017


United Kingdom

Survey time period

October 8 to 15, 2018

Number of respondents

937 respondents

Age group

18 - 65 years

Special properties

UK adults

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Christmas season in the United Kingdom (UK)"

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