Share of investments in digital marketing in Germany 2014 and 2017, by ad channel

This statistic shows the results of a survey among retail managers and marketing directors concerning the distribution of investments in different digital marketing channels in Germany in 2014, and a forecast for 2017. In 2014, ad spendings for display advertising amounted to about 20.8 percent of the total budget for digital marketing. For 2017, retail managers and marketing directors expect a decrease to about 17.8 percent.