Share of digital ad spend worldwide 2015-2020

The graph presents the share of digital advertising expenditure as percentage of total advertising expenditure worldwide in 2015, as well as a forecast until 2020. The source projects the global digital marketing share to grow to 46.3 percent in 2020, up from 31.5 percent in 2015. In dollar amounts, global digital ad spend is expected to reach 335.5 billion U.S. dollars in 2020.

Share of digital in advertising spending worldwide from 2015 to 2020

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Source

Release date

October 2016

Region

Worldwide

Survey time period

2015

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.

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Statistics on "Programmatic advertising"

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