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Share of digital ad spend worldwide 2015-2020

Share of digital in advertising spending worldwide from 2015 to 2020

by Statista Research Department, last edited Oct 15, 2016
Share of digital ad spend worldwide 2015-2020 The graph presents the share of digital advertising expenditure as percentage of total advertising expenditure worldwide in 2015, as well as a forecast until 2020. The source projects the global digital marketing share to grow to 46.3 percent in 2020, up from 31.5 percent in 2015. In dollar amounts, global digital ad spend is expected to reach 335.5 billion U.S. dollars in 2020.
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Share of digital in advertising spending worldwide from 2015 to 2020

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