Share of digital in ad spend in the U.S. 2024 | Statista

In 2021, digital advertising was expected to account for 66.9 percent of total adverting spending in the United States. The share was forecast to grow to 74.9 percent by 2024.

Share of digital in advertising spending in the United States from 2019 to 2024

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Release date

April 2021

More information

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets.

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