Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category

Exclusive Premium Statistic

U.S. online purchase influences 2017, by category This statistic presents the most common sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category. During the survey period, 88 percent of respondents stated that product reviews were an influential factor when buying home electronics.
Show more
WebsiteTV advertisingSocial mediaOnline display advertismentsProduct reviewsE-commerce sites (e.g. Amazon)Search engines (e.g. Google)
-------
-------
-------
-------
-------
-------
-------
-------
WebsiteTV advertisingSocial mediaOnline display advertismentsProduct reviewsE-commerce sites (e.g. Amazon)Search engines (e.g. Google)
-------
-------
-------
-------
-------
-------
-------
-------
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents the most common sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category. During the survey period, 88 percent of respondents stated that product reviews were an influential factor when buying home electronics.
Show more
Release date
October 2017
Region
United States
Survey time period
August 2017
Age group
18 years and older
Special properties
consumer respondents only qualified to answer this question if they had bought a product

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Online pet care market in the U.S.

All Information
in one Presentation

Online pet care market in the U.S.

Everything On "Online pet care market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online shopping behavior in the United States"

  • Overview
  • Behavior and attitudes
The most important statistics
  • Mobile
  • Path to purchase
  • Order delivery
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News