Share of generation Y who have interacted with nonprofits via facebook U.S. 2012

This statistic shows U.S. survey respondents answers to a question about whether they had ever interacted with nonprofit organizations via facebook in 2012. Survey respondents were from generation Y, aged 20 to 35 years old. 67 percent of survey respondents said they had engaged with a nonprofit organization through facebook.

Have you interacted with a nonprofit on facebook?

Characteristic	Share of respondents
Yes	67%
No	33%

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Release date

April 2012

More information

Region

United States

Survey time period

2012

Number of respondents

Various samples

Age group

8-19 years

Supplementary notes

Three different survey methodologies were used for the purpose of this study:
Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35.
Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35.
Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.

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