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Worldwide Facebook marketing expenditure 2010-2016

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Annual global marketing and sales costs of Facebook from 2010 to 2016 (in million U.S. dollars)

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This statistic presents Facebook's annual marketing expenditure from 2010 to 2016. In the last reported year, the social network's marketing spending amounted to close to 3.77 billion U.S. dollars, up from 2.7 billion U.S. dollars in the previous year.

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Most popular product brands on Facebook 2017

Most popular product brands on Facebook 2017

Facebook: number of daily active users worldwide 2011-2017

Facebook: number of daily active users worldwide 2011-2017

Forecast of Facebook user numbers in the United Kingdom (UK) 2015-2022

Forecast of Facebook user numbers in the United Kingdom (UK) 2015-2022

Forecast of the Facebook user penetration rate in the United Kingdom (UK) 2015-2022

Forecast of the Facebook user penetration rate in the United Kingdom (UK) 2015-2022

Google and Facebook's share of digital display ad spending in the UK 2012-2016

Google and Facebook's share of digital display ad spending in the UK 2012-2016

Daily mobile Facebook activities of U.S. smartphone users 2017

Daily mobile Facebook activities of U.S. smartphone users 2017

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Statistics on "Facebook"

Company Overview

The most important statistics

Facebook's revenue and net income from 2007 to 2016 (in million U.S. dollars)Facebook: annual revenue and net income 2007-2016
Facebook's annual revenue from 2009 to 2016, by segment (in million U.S. dollars)Facebook: annual revenue 2009-2016, by segment
Facebook's global revenue as of 2nd quarter 2017 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2017
Facebook's global revenue as of 2nd quarter 2017, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2017, by segment
Facebook's net income from 1st quarter 2010 to 2nd quarter 2017 (in million U.S. dollars)Facebook: quarterly net income 2010-2017
Compensation of Facebook's leading executive officers from 2011 to 2016 (in million U.S. dollars)Most highly compensation executive officers of Facebook 2011-2016
Number of full-time Facebook employees from 2004 to 2016Number of Facebook employees 2004-2016
Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017

Reach

The most important statistics

Which of the following tech and internet companies and brands do you know, if only by name? U.S. consumer awareness of leading tech and internet brands 2017
How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
Number of monthly active Facebook users worldwide as of 2nd quarter 2017 (in millions)Facebook: number of monthly active users worldwide 2008-2017
Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2017 (in millions)Facebook: number of monthly active users in North America 2010-2017
Number of mobile monthly active Facebook users worldwide from 1st quarter 2009 to 4th quarter 2016 (in millions)Facebook: number of mobile monthly active users worldwide 2009-2016
Number of mobile-only monthly active Facebook users as of 4th quarter 2016 (in millions)Number of mobile-only monthly active Facebook users 2011-2016
Number of daily active Facebook users worldwide as of 2nd quarter 2017 (in millions)Facebook: number of daily active users worldwide 2011-2017
Number of mobile daily active Facebook users worldwide from 1st quarter 2012 to 4th quarter 2016 (in millions)Facebook: number of mobile daily active users worldwide 2012-2016

Demographics

The most important statistics

Distribution of Facebook users worldwide as of January 2017, by age and genderFacebook: global user age and gender distribution 2017
Distribution of Facebook users in the United States as of January 2017, by age group and genderFacebook: distribution of U.S. users 2017, by age and gender
Number of Facebook users in the United States as of January 2017, by age group (in millions)Number of U.S. Facebook users 2017, by age
Percentage of U.S. internet users who use Facebook in April 2016, by genderShare of U.S. internet users who use Facebook in 2016, by gender
Percentage of U.S. internet users who use Facebook in April 2016, by age groupShare of U.S. internet users who use Facebook in 2016, by age group
Percentage of U.S. internet users who use Facebook in April 2016, by annual household incomeShare of U.S. internet users who use Facebook in 2016, by household income
Percentage of U.S. internet users who use Facebook in April 2016, by education levelShare of U.S. internet users who use Facebook in 2016, by education level
Percentage of teenagers in the United States who use Facebook as of March 2015, by genderShare of U.S. teenagers who use Facebook 2015, by gender

Usage

The most important statistics

Which of the following Facebook services and products do you use at least occasionally?U.S. consumer usage of Facebook services and products 2017
How often do you use Facebook services and products?U.S. usage frequency of Facebook services and products 2017
Device usage of Facebook users worldwide as of January 2017Facebook access penetration 2017, by device
Do you use your own user account or a personal account for Facebook services and products?U.S. Facebook product and service usage via personal account 2017
Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
Frequency of Facebook use in the United States as of May 2017Facebook usage frequency in the United States 2017
Reasons for Facebook usage according to users worldwide as of 2nd quarter 2015Facebook usage motivations according to global users 2015
Second screen activities of active Facebook users worldwide in the 2nd quarter 2015Second screen: Facebook user activities while watching TV Q2 2015

Advertising

The most important statistics

Facebook's advertising revenue worldwide from 2009 to 2016 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2016
Facebook's annualized revenue per user from 2012 to 2016 (in U.S. dollars)Facebook: revenue per user 2011-2016
Facebook's average revenue per user as of 4th quarter 2016, by region (in U.S. dollars)Facebook: average revenue per user 2011-2016, by region
Share of Facebook's mobile advertising revenue from 2012 to 2016Facebook: mobile advertising revenue share 2012-2016
Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
Most popular Facebook fan pages as of August 2017, based on number of fans (in millions)Most popular Facebook fan pages 2017
Product brands with the most Facebook fans as of August 2017 (in millions)Most popular product brands on Facebook 2017
Technology brands with the most Facebook fans as of July 2017 (in millions)Most popular technology brands on Facebook 2017

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