In the last reported year, Meta's (formerly Facebook Inc) marketing spending amounted to just over 14 billion U.S. dollars, up from 11.6 billion U.S. dollars on the previous year. Meta's marketing and sales expenditure amounted to 12 percent of the company's revenue in 2021.
Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars)
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Statistics on Meta Platforms
Overview
5
- Basic Statistic Global social networks ranked by number of users 2022
- Premium Statistic Social media: global penetration rate 2022, by region
- Premium Statistic U.S. social media brands used most often 2015-2021
- Basic Statistic U.S. adults who use selected social networks 2021
- Basic Statistic U.S. social media visits 2021, by frequency
Company
8
- Basic Statistic Meta: annual revenue 2009-2022
- Basic Statistic Meta: annual revenue 2009-2022, by segment
- Basic Statistic Meta: advertising revenue worldwide 2009-2021
- Basic Statistic Meta: worldwide marketing expenditure 2010-2021
- Basic Statistic Meta ad spend 2014-2021
- Basic Statistic Meta: annual EBIT 2008-2021
- Basic Statistic Meta: annual net income 2018-2021
- Basic Statistic Meta: worldwide quarterly revenue 2011-2022
Benchmark
7
- Basic Statistic Global market capitalization of metaverse, Facebook and gaming 2021
- Basic Statistic Market value of the largest internet companies worldwide 2022
- Basic Statistic Market capitalization of the largest U.S. internet companies 2022
- Basic Statistic Most valuable brands worldwide 2021
- Premium Statistic Biggest revenue source of leading tech companies 2022
- Premium Statistic Workforce of leading global online companies 2014-2021
- Basic Statistic Internet companies ranked by revenue 2017-2021
Segment - Family of Apps
8
- Basic Statistic Meta: monthly active product family users 2022
- Basic Statistic Meta: daily active product family users 2022
- Basic Statistic Meta: average revenue per user 2011-2021
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022
- Basic Statistic Facebook: number of daily active users worldwide 2011-2022
- Basic Statistic Number of monthly active Instagram users 2013-2021
- Basic Statistic Countries with the most Instagram users 2022
- Premium Statistic Global WhatsApp users in selected countries 2021
Segment - Reality Labs
6
- Basic Statistic Meta: Reality Labs annual segment revenue 2019-2021
- Basic Statistic Meta: Reality Labs annual operating income/loss 2019-2021
- Premium Statistic Oculus Quest 2 units sold worldwide 2020-2021, by quarter
- Premium Statistic Oculus Quest 2 revenue worldwide by quarter 2020-2021
- Premium Statistic Oculus mobile app global downloads 2018-2021
- Premium Statistic Oculus mobile app global new installs during Christmas 2018-2021
Public opinion
7
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021, by age
- Basic Statistic U.S. adults who have a favorable opinion of Meta 2021
- Basic Statistic U.S. adults who have a favorable opinion of Meta 2021, by age group
- Basic Statistic U.S. adults who have a favorable opinion of Meta 2021, by gender
- Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
- Basic Statistic U.S. adult interest in Meta's VR project metaverse 2021
Outlook: the metaverse
8
- Basic Statistic U.S. adults brands most associated with the metaverse 2022
- Basic Statistic U.S. adults descriptions of the metaverse 2022
- Basic Statistic U.S. adults who have heard of Facebook's VR project metaverse 2021
- Premium Statistic Planned metaverse usage according to U.S. gamers 2021
- Premium Statistic Metaverse feature expectations according to U.S. game developers 2021
- Premium Statistic Leading barrier to creating the metaverse according to U.S. game developers 2021
- Basic Statistic Metaverse content that should be censored worldwide 2021
- Basic Statistic Dangers of the metaverse worldwide 2021
Further related statistics
16
- Leading car brands on Facebook Singapore 2020, by number of fans
- Leading industries on Facebook in Malaysia 2020, by number of local fans
- Leading brands on Facebook Saudi Arabia 2019, by number of total fans
- Leading car brands on Facebook Malaysia 2020, by number of fans
- Leading industries on Facebook in Indonesia 2020, by number of local fans
- Leading brands on Facebook in Egypt 2019, by number of local fans
- Leading industries on Facebook in Saudi Arabia 2019, by number of fans
- Italy: transparency on social media posts 2018, by industry
- Leading industries on Facebook in Egypt 2019, by number of local fans
- Leading car brands on Facebook Indonesia 2020, by number of fans
- Leading brands on Facebook in Egypt 2019, by number of total fans
- Leading airlines on Facebook Malaysia 2020, by number of fans
- Leading phone brands on Facebook Malaysia 2020, by number of fans
- Leading industries on Facebook in Singapore 2020, by number of local fans
- Leading beauty brands on Facebook Egypt 2019, by number of fans
- Social media missed during Facebook outage in Russia 2021
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Statistics
- Leading car brands on Facebook Singapore 2020, by number of fans
- Leading industries on Facebook in Malaysia 2020, by number of local fans
- Leading brands on Facebook Saudi Arabia 2019, by number of total fans
- Leading car brands on Facebook Malaysia 2020, by number of fans
- Leading industries on Facebook in Indonesia 2020, by number of local fans
- Leading brands on Facebook in Egypt 2019, by number of local fans
- Leading industries on Facebook in Saudi Arabia 2019, by number of fans
- Italy: transparency on social media posts 2018, by industry
- Leading industries on Facebook in Egypt 2019, by number of local fans
- Leading car brands on Facebook Indonesia 2020, by number of fans
- Leading brands on Facebook in Egypt 2019, by number of total fans
- Leading airlines on Facebook Malaysia 2020, by number of fans
- Leading phone brands on Facebook Malaysia 2020, by number of fans
- Leading industries on Facebook in Singapore 2020, by number of local fans
- Leading beauty brands on Facebook Egypt 2019, by number of fans
- Social media missed during Facebook outage in Russia 2021
Meta Platforms. (February 2, 2022). Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars)." Chart. February 2, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. (2022). Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual Global Marketing and Sales Costs of Meta (Formerly Facebook Inc) from 2010 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/506867/facebook-marketing-spending/
Meta Platforms, Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/506867/facebook-marketing-spending/ (last visited February 05, 2023)
Annual global marketing and sales costs of Meta (formerly Facebook Inc) from 2010 to 2021 (in million U.S. dollars) [Graph], Meta Platforms, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/506867/facebook-marketing-spending/