This statistic presents Facebook's annual marketing expenditure from 2010 to 2018. In the last reported year, the social network's marketing spending amounted to 7.8 billion U.S. dollars, up from 4.7 billion U.S. dollars in the previous year.
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- Social Media & User-Generated Content›
Worldwide Facebook marketing expenditure 2010-2018
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Annual global marketing and sales costs of Facebook from 2010 to 2018 (in million U.S. dollars)
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This statistic presents Facebook's annual marketing expenditure from 2010 to 2018. In the last reported year, the social network's marketing spending amounted to 7.8 billion U.S. dollars, up from 4.7 billion U.S. dollars in the previous year.
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This statistic presents Facebook's annual marketing expenditure from 2010 to 2018. In the last reported year, the social network's marketing spending amounted to 7.8 billion U.S. dollars, up from 4.7 billion U.S. dollars in the previous year.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Special properties
- marketing and sales
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Special properties
- marketing and sales
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Statistics on "Facebook"
- Company Overview
The most important statistics
- Facebook's revenue and net income from 2007 to 2018 (in million U.S. dollars)Facebook: annual revenue and net income 2007-2018
- Facebook's annual revenue from 2009 to 2018, by segment (in million U.S. dollars)Facebook: annual revenue 2009-2018, by segment
- Facebook's global revenue as of 4th quarter 2018 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2018
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
- Facebook's net income from 1st quarter 2010 to 4th quarter 2018 (in million U.S. dollars)Facebook: quarterly net income 2010-2018
- Compensation of Facebook's leading executive officers from 2011 to 2017 (in million U.S. dollars)Most highly compensation executive officers of Facebook 2011-2017
- Number of full-time Facebook employees from 2004 to 2018Number of Facebook employees 2004-2018
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Reach
The most important statistics
- Which of the following tech and internet companies and brands do you know, if only by name? U.S. consumer awareness of leading tech and internet brands 2017
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- Cumulative number of monthly Facebook product users as of 4th quarter 2018 (in billions)Monthly active users of any Facebook product 2018
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Number of Facebook users worldwide from 2015 to 2020 (in billions)Global number of Facebook users 2015-2020
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Demographics
The most important statistics
- Distribution of Facebook users worldwide as of January 2019, by age and genderFacebook: distribution of global audiences 2019, by age and gender
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Percentage of U.S. adults who use Facebook as of January 2018, by genderFacebook usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age groupFacebook usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by educational backgroundFacebook usage reach in the United States 2018, by education
- Percentage of U.S. internet users who use Facebook as of January 2018, by annual household incomeFacebook usage reach in the United States 2018, by household income
- Percentage of teenagers in the United States who use Facebook as of April 2018, by genderShare of U.S. teenagers who use Facebook 2018, by gender
- Usage
The most important statistics
- Which of the following Facebook services and products do you use at least occasionally?U.S. consumer usage of Facebook services and products 2017
- How often do you use Facebook services and products?U.S. usage frequency of Facebook services and products 2017
- Device usage of Facebook users worldwide as of January 2018Facebook access penetration 2018, by device
- Do you use your own user account or a personal account for Facebook services and products?U.S. Facebook product and service usage via personal account 2017
- Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
- Most popular Facebook activities in the United States as of October 2017Facebook activities of users in the United States 2017
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Reasons for internet users in the United States to not use Facebook as of October 2017Reasons for non-usage of Facebook according to U.S. internet users 2017
- Advertising
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's annualized revenue per user from 2012 to 2018 (in U.S. dollars)Facebook: revenue per user 2011-2018
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
- Share of Facebook's mobile advertising revenue from 2012 to 2018Facebook: mobile advertising revenue share 2012-2018
- Average number of daily content and net page likes on Facebook as of 1st half 2018, by verticalAverage daily Facebook content and net page likes 2018, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2018, by verticalAverage daily Facebook brand posts 2018, by vertical
- Average number of daily comments on brand posts on Facebook as of 1st half 2018, by verticalAverage daily Facebook brand post comments 2018, by vertical
- Most popular Facebook fan pages as of January 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Facebook social network advertising revenue share 2015-2018
- Facebook: reasons why German users have liked a company in June 2012
- Facebook post engagement rates in Vietnam 2017 by post type
- Facebook: leading banks in Spain as of August 2017, by number of followers
- Italy: most successful websites 2018, by interactions on Facebook
- Facebook post engagement rates in Thailand 2017 by post type
- What Generation Y would share on facebook about nonprofit organizations U.S. 2012
- FAANG TV ad spend in the U.S. 2017-2018
- Facebook: brand post social engagement share 2012-2013, by type
- Portugal: Facebook users by age 2017
- Facebook: quarterly revenue in the U.S. and Canada 2010-2018, by segment
- Facebook: brand post social engagement 2016
- Share of generation Y who have interacted with nonprofits via facebook U.S. 2012
- Facebook post engagement rates in Myanmar 2017 by post type
- Social media marketing spending in the U.S. 2014-2019
- Google and Facebook's share of digital display ad spending in the UK 2012-2016
- Facebook post engagement rates in Mongolia 2017 by post type
Studies
- Facebook
- Facebook Messenger
- Facebook in the United Kingdom (UK)
- Google, Apple, Facebook, and Amazon (GAFA)
- Facebook and Instagram in the Benelux region
- Social media usage in the Netherlands
- Social media usage in Belgium
- Facebook Engagement Insights & Benchmarks (v01)
- Facebook Annual Report 2018
- Social media usage in the United Kingdom (UK)
- Facebook Annual Report 2017
- Social media usage in Finland
- Facebook Annual Report 2016
- Materialists on Facebook: the self-regulatory role of social comparisons and the objectifi...
- Facebook User-Generated Content Benchmark Report 2017
Statistics on the topic
Free statistics
- Facebook's revenue and net income from 2007 to 2018 (in million U.S. dollars)
- Facebook's annual revenue from 2009 to 2018, by segment (in million U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018 (in million U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Facebook's net income from 1st quarter 2010 to 4th quarter 2018 (in million U.S. dollars)
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country
- Facebook's federal lobbying expenses from 1st quarter 2011 to 4th quarter 2018 (in 1,000 U.S. dollars)
- Cumulative number of monthly Facebook product users as of 4th quarter 2018 (in billions)
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Number of Facebook users worldwide from 2015 to 2020 (in billions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Distribution of Facebook users worldwide as of January 2019, by age and gender
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by educational background
- Percentage of U.S. internet users who use Facebook as of January 2018, by annual household income
- Device usage of Facebook users worldwide as of January 2018
- Most popular Facebook activities in the United States as of October 2017
- Frequency of Facebook use in the United States as of February 2018
- Reasons for internet users in the United States to not use Facebook as of October 2017
- Selected global media and sporting events with the most Facebook interactions as of May 2017 (in million interactions)
- Most popular Facebook games as of December 2018, based on monthly active users (in millions)
- Most popular Facebook games as of January 2019, based on number of daily active users (in millions)
- Facebook's annualized revenue per user from 2012 to 2018 (in U.S. dollars)
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)
- Share of Facebook's mobile advertising revenue from 2012 to 2018
- Average number of daily brand posts on Facebook as of 1st half 2018, by vertical
- Average number of daily comments on brand posts on Facebook as of 1st half 2018, by vertical
- Most popular Facebook fan pages as of January 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
- Reasons Facebook users in Germany have liked a company on Facebook as of June 2012
- Distribution of user engagement with brand posts on Facebook in 4th quarter 2012 and 4th quarter 2013, by type
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 4th quarter 2018, by segment (in million U.S. dollars)
- Social media user engagement with brand posts on Facebook from 1st quarter 2016 to 4th quarter 2016
- Have you interacted with a nonprofit on facebook?
- Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
Premium Statistics
- Compensation of Facebook's leading executive officers from 2011 to 2017 (in million U.S. dollars)
- Number of full-time Facebook employees from 2004 to 2018
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)
- Which of the following tech and internet companies and brands do you know, if only by name?
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- Most popular global mobile messenger apps as of January 2019, based on number of monthly active users (in millions)
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Percentage of teenagers in the United States who use Facebook as of April 2018, by gender
- Percentage of teenagers in the United States who use Facebook as of April 2018, by age group
- Which of the following Facebook services and products do you use at least occasionally?
- How often do you use Facebook services and products?
- Do you use your own user account or a personal account for Facebook services and products?
- Most popular activities of Facebook users worldwide as of 1st quarter 2016
- How comfortable would you be browsing and paying for products with a messaging application, like Facebook Messenger?
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Average number of daily content and net page likes on Facebook as of 1st half 2018, by vertical
- Biggest publishers on Facebook as of September 2018, ranked by total Facebook interactions (in millions)
- Average Facebook post engagement rates in Vietnam in 2017, by post type
- Leading banks on Facebook in Spain as of August 2017, by number of followers
- Most successful websites in Italy as of August 2018, by number of interactions on Facebook
- Average Facebook post engagement rates in Thailand in 2017, by post type
- What type of nonprofit information would you share on facebook?
- TV advertising spending of Facebook, Amazon, Apple, Netflix and Google (FAANG) in the United States in 2017 and 2018 (in billion U.S. dollars)
- Facebook users in Portugal 2017, by age of users (in percentage)
- Average Facebook post engagement rates in Myanmar in 2017, by post type
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Average Facebook post engagement rates in Mongolia in 2017, by post type
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