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Television viewing compared to online video consumption in China 2011, by income

The statistic shows the penetration rate of television viewing compared to online video consumption in China in 2011, by income. The penetration rate of television viewing is defined as being the share of the population, by income group, that watches television. The penetration rate of online video consumption describted the share of the population, by income group, that watches videos online. In 2011, 32.9 percent of users of online video portals in China earned less than 1,000 yuan a month.

Penetration rate of television viewing compared to online video consumption in China in 2011, by income

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Source

Release date

May 2012

Region

China

Survey time period

December 15 to 22, 2011

Number of respondents

2,088 (1,039 by landline and 1,049 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

1 yuan is approximately equal to 0.12 euros and 0.15 U.S. dollars (as of June 2012).

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