Advertising spending in Italy 2013-2014, by medium

Advertising spending in Italy from January to April 2014 and from January to April 2015, by medium (in million euros)

by Statista Research Department, last edited Jun 10, 2015
Advertising spending in Italy 2013-2014, by medium This statistic presents the advertising spending in Italy from January to April 2014 and from January to April 2015, broken down by media. In the first third of the year 2015, 6.22 million euros were spent on cinema advertising in Italy. Compared to the same period in 2014, the expenditure shrank by 2.3 percent.
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Advertising spending in Italy from January to April 2014 and from January to April 2015, by medium (in million euros)

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MediumJanuary-April 2014January-April 2015
Total2,122.512,073.02
TV1,268.931,241.47
Newspapers261.27243
Magazines163.55154.81
Internet145.73141.91
Radio106.99116.16
Direct mail114.06113.1
Transit26.9328.19
Outdoor24.0824.58
Cinema6.226.08
Out-of-home TV4.763.72
MediumJanuary-April 2014January-April 2015
Total2,122.512,073.02
TV1,268.931,241.47
Newspapers261.27243
Magazines163.55154.81
Internet145.73141.91
Radio106.99116.16
Direct mail114.06113.1
Transit26.9328.19
Outdoor24.0824.58
Cinema6.226.08
Out-of-home TV4.763.72
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by Statista Research Department, last edited Jun 10, 2015
This statistic presents the advertising spending in Italy from January to April 2014 and from January to April 2015, broken down by media. In the first third of the year 2015, 6.22 million euros were spent on cinema advertising in Italy. Compared to the same period in 2014, the expenditure shrank by 2.3 percent.
Show more
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