Advertising spending in Italy 2013-2014, by medium

Advertising spending in Italy from January to April 2014 and from January to April 2015, by medium (in million euros)

Advertising spending in Italy 2013-2014, by medium This statistic presents the advertising spending in Italy from January to April 2014 and from January to April 2015, broken down by media. In the first third of the year 2015, 6.22 million euros were spent on cinema advertising in Italy. Compared to the same period in 2014, the expenditure shrank by 2.3 percent.
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Advertising spending in Italy from January to April 2014 and from January to April 2015, by medium (in million euros)

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MediumJanuary-April 2014January-April 2015
Total2,122.512,073.02
TV1,268.931,241.47
Newspapers261.27243
Magazines163.55154.81
Internet145.73141.91
Radio106.99116.16
Direct mail114.06113.1
Transit26.9328.19
Outdoor24.0824.58
Cinema6.226.08
Out-of-home TV4.763.72
MediumJanuary-April 2014January-April 2015
Total2,122.512,073.02
TV1,268.931,241.47
Newspapers261.27243
Magazines163.55154.81
Internet145.73141.91
Radio106.99116.16
Direct mail114.06113.1
Transit26.9328.19
Outdoor24.0824.58
Cinema6.226.08
Out-of-home TV4.763.72
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This statistic presents the advertising spending in Italy from January to April 2014 and from January to April 2015, broken down by media. In the first third of the year 2015, 6.22 million euros were spent on cinema advertising in Italy. Compared to the same period in 2014, the expenditure shrank by 2.3 percent.
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Release date
June 2015
Region
Italy
Survey time period
January to April 2014 and January to April 2015
Supplementary notes
Figures have been rounded.
On the date of publication, the exchange rate according to x-rates.com was 1.00 USD (United States Dollar) = 0.884 EUR (Euro)
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