Consumer electronics brands: U.S. Brand equity 2012

The statistic shows a ranking of the brand equity of consumer electronics brands in the United States in 2012 as rated by consumers. Sony Home Electronics received the highest rating with a score of 69.27 out of 100.

Ranking of consumer electronics brands in the United States in 2012, by brand equity

Characteristic	Scores on scale of 1 to 100
Sony Home Electronics	69.27
Samsung Home Electronics	65.65
LG Home Electronics	64.8
Panasonic Home Electronics	62.73
Onkyo Home Electronics	62.53
Vizio Home Electronics	62.49
Toshiba Home Electronics	61.84
Pioneer Home Electronics	61.63
Sharp Home Electronics	60.45
Philips Home Electronics	59.74
Category Average	59.67

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Release date

April 2012

More information

Region

United States

Survey time period

January 31, 2012 to February 20, 2012

Number of respondents

> 38,500

Age group

15 years and older

Special properties

U.S. conusmers

Method of interview

Online survey

Supplementary notes

The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration. This year's EquiTrend study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. The total number of brands rated was 1,273. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.

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